ASCEND 2026 showcased practical applications across Artificial Intelligence, Generative AI, Agentic AI, Machine Learning, Data Analytics, Cloud, Cybersecurity, Data Privacy, Enterprise Applications, Robotic Process Automation, Industry 4.0 and Sustainability Technologies. Leading technology partners, including SAP, Microsoft, Salesforce, Snowflake, PwC, EY, Deloitte, Grant Thornton, Bizom, Mitsubishi, PeopleStrong, o9 Solutions and others, demonstrated how emerging technologies are delivering measurable business impact across industries.
Participants attended interactive technology showcases, live demonstrations, expert sessions, workshops, panel discussions, innovation labs and immersive learning experiences designed to encourage experimentation and accelerate digital adoption across every business function.
DS Group stated that it has significantly accelerated its digital transformation journey over the past three years by doubling its technology investments, expanding its technology ecosystem from nearly 20 partners to more than 50, and implementing enterprise-wide digital solutions across multiple businesses. As the organisation approaches its centenary, it plans to triple its investments in technology, recognising digital innovation as a key driver of future growth.
Santosh K Singh, Senior Vice President, Information Technology, DS Group, said, “Technology today is not merely about digitising processes; it is about reimagining the way businesses create value. At DS Group, every technology investment is guided by one principle, business impact. Whether it is AI-powered decision-making, intelligent supply chains, cloud transformation or enterprise-wide data capabilities, technology must enable faster decisions, greater efficiency and sustainable growth. As we move towards becoming a Rs. 20,000 crore organisation by our centenary year, technology will be one of our strongest growth enablers. Our objective is to build a future-ready enterprise where innovation is embedded across every business, every function and every employee. ASCEND 2026 reflects that vision by bringing together people, ideas and technology on one platform to accelerate learning, collaboration and transformation.”
The event also highlighted DS Group’s commitment to responsible growth. Conducted as a paperless, digital-first initiative, ASCEND 2026 demonstrated how technology can improve operational efficiency while supporting sustainability goals. The company said the event represented a broader cultural shift by encouraging curiosity, continuous learning and cross-functional collaboration while reinforcing its commitment to adopting emerging technologies and industry best practices to remain relevant, resilient and future-ready in an increasingly digital environment.
With the successful conclusion of ASCEND 2026, DS Group said it has strengthened its position among the few FMCG organisations driving an enterprise-wide conversation on digital transformation, demonstrating that the future of business will be shaped not only by products and brands but also by the intelligent application of technology across the entire value chain.
Founded in 1929, the Dharampal Satyapal Group is one of India’s leading FMCG conglomerates and a multi-business corporation with a strong domestic and international presence. Its diversified portfolio spans food and beverage, confectionery, mouth fresheners, hospitality, agri, luxury retail businesses and other investments. The Group’s brands include Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol and Namah.
The company stated that it continues to be guided by values focused on contributing to society and protecting the environment. Its headquarters has received Leadership in Energy and Environmental Design (LEED) Platinum certification under the USGBC Existing Building Operations and Maintenance Version 4.0 programme, along with LEED Zero Carbon Certification from the USGBC. DS Group has also launched a Double Materiality Assessment across all its businesses to align financial performance with global ESG priorities and reported a water positivity index of 1.8 across its business units at 30 locations in India.
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